ADVIRTUS.IO

Privacy Policy

At Advirtus, we are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This policy applies to all data collected through our website (www.advirtus.io), services, and interactions.

1. Who We Are

Advirtus is a digital agency specializing in AI-driven lead generation, advertising automation, and local business growth solutions. We work with service-based businesses, primarily in the home services sector (HVAC, plumbing, renovation, electrical, etc.), providing marketing systems that drive measurable ROI.

2. What This Policy Covers

This Privacy Policy explains:

  • What personal data we collect and why
  • How we store, use, and protect that information
  • Your rights and choices related to your data
  • How to contact us with any questions or concerns

3. Data We Collect

We collect personal and non-personal data through various means:

  • Personal Identifiers: Full name, business name, phone number, email address
  • Business Information: Service area, business type, size, goals
  • Usage Information: IP address, pages visited, session duration, clicks, and interactions
  • Cookies and Device Info: Browser type, operating system, device type
  • Communication Data: Email correspondence, contact form submissions, call recordings (where legally permitted)

4. How We Use Your Data

We use your data to provide and enhance our services:

  • To deliver tailored marketing services and lead generation solutions
  • To send appointment reminders, reports, and business insights
  • To personalize content, ads, and user experience
  • To improve site performance and analyze user behavior
  • To comply with legal or regulatory requirements

5. Sharing Your Information

We never sell your personal information. However, we may share data with:

  • Technology providers (CRM, AI tools, hosting services)
  • Marketing platforms (Google Ads, Meta Ads, analytics providers)
  • Legal or governmental authorities when required by law
  • Third parties during a business merger or acquisition

6. Use of Cookies & Tracking Tools

We use cookies and tracking tools to gather anonymized analytics, optimize ad performance, and personalize user experiences. This includes:

  • Google Analytics
  • Meta Pixel (Facebook)
  • Session replay tools (e.g., Hotjar)

You may opt-out by disabling cookies in your browser settings or using tools like Google’s opt-out browser add-on.

7. Data Storage and Security

Your information is stored securely using cloud infrastructure with strict access controls, encryption, and multi-layered security protocols. We regularly review our practices to safeguard data from unauthorized access, alteration, or loss.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. For example:

  • Client records are retained for up to 7 years for tax and accounting purposes
  • Inactive user data may be deleted after 12 months of inactivity

9. Your Rights

You have the right to:

  • Request access to your personal data
  • Request correction or deletion of your data
  • Withdraw consent for marketing communications
  • Object to data processing or request data portability

To exercise your rights, please email us at hello@advirtus.io. We aim to respond within 7 business days.

10. Children’s Privacy

Our services are not directed toward children under 18. We do not knowingly collect personal data from minors. If we learn that a minor has provided us with personal information, we will delete it immediately.

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage users to review the privacy policies of any external sites they visit.

12. Changes to This Policy

We may revise this policy occasionally to reflect updates in our services, laws, or technologies. Any changes will be posted on this page, and if significant, we’ll notify you via email.

Continued use of our site after changes are posted constitutes your acceptance of those changes.

13. Contact Us

For questions about this Privacy Policy, your data, or to file a complaint, contact us:

📧 Email: hello@advirtus.co
🌐 Website: www.advirtus.co
🏢 Business Address: Available upon request (for security and spam prevention)

Advirtus, 2025